新闻有观点·行业洞察丨普通的电风扇何来不同寻常的量价齐升？

Core Insights - The electric fan market is experiencing significant growth, with overall sales increasing by 26% and sales volume rising by nearly 9% year-on-year as of May 21 [1][2] - The market is characterized by seasonal demand, peaking from May to July each year [1] Market Dynamics - Factors contributing to the surge in electric fan sales include trade-in programs and government subsidies, as well as early summer weather in southern regions [2] - Electric fans remain a staple household appliance, particularly favored by the elderly and children due to their natural airflow compared to air conditioning [2] Product Evolution - The electric fan category is divided into five main types: standing fans, air circulation fans, cooling fans, tower fans, and bladeless fans, with handheld fans categorized separately [3] - Product upgrades focus on five areas: basic functionality, health features, smart technology, comfort enhancements, and scenario-based designs [3] Competitive Landscape - The electric fan market is increasingly competitive, with a shift from offline to online sales compressing profit margins [4] - Different pricing tiers exist within the market, with basic models being low-cost while premium models maintain higher price points [4] Market Potential - The peak market size for electric fans occurred between 2010 and 2015, and the current market is relatively saturated [5] - There is significant growth potential in overseas markets, with increasing export volumes and values [5] - Future domestic market opportunities lie in enhancing functionality, health benefits, smart features, and aesthetic appeal [5][6]