Warner Bros to split cable and streaming businesses in major restructuring

Group 1 - Warner Bros. Discovery (WBD) is adapting to the stagnation in cable television and the increasing trend of cord-cutting by separating its streaming and cable operations [1] - The company plans to split into two publicly traded entities: The Streaming & Studios division and Global Networks [2] - HBO Max has reverted to its original branding to emphasize premium content, contrasting with underperforming Discovery titles [3] Group 2 - The Streaming & Studios division will include Warner Bros. Television, Motion Picture Group, DC Studios, HBO, and HBO Max, while Global Networks will feature CNN, TNT Sports, Discovery, and Bleacher Report [2] - Discovery+ will not be included in the Streaming segment, indicating a lower prioritization compared to HBO Max [2] - This decision reflects a broader trend in the media industry, similar to Comcast's spinoff of NBCUniversal's cable channels [3]