推动英德红茶、西牛麻竹笋品牌国际化，清远市侨商会组团赴俄罗斯考察

Core Viewpoint - The article discusses the efforts of the Qingyuan Overseas Chinese Chamber of Commerce to promote the internationalization of Yingde black tea and Xiniu bamboo shoots by conducting a business investigation in Russia, focusing on market potential and brand promotion [2][5][30]. Group 1: Market Exploration - A business delegation from Qingyuan, including representatives from the Yingde Tea Industry Association, visited Russia from May 22-26 to explore the tea market potential and consumer habits [2][3]. - The delegation visited key cities such as Saint Petersburg and Moscow, engaging with organizations like the Russian-Chinese Chamber of Commerce and the Longcheng Group to connect resources and assess logistics [4][10]. Group 2: Brand Promotion and Partnerships - The delegation held discussions with the "BRICS Home" organization in Saint Petersburg to explore cross-border trade and optimize agricultural supply chains, aiming to facilitate the entry of high-quality Chinese agricultural products into the Russian market [7][8]. - Gifts of Yingde black tea and Xiniu bamboo shoot gift boxes were presented to Russian representatives, showcasing the quality and cultural significance of Qingyuan's products [9][10]. Group 3: Consumer Insights and Product Development - The Russian tea consumption exceeds 1 million tons annually, with black tea accounting for 70%. Yingde black tea is positioned as a potential favorite in the Russian market due to its unique flavor and brand value [15][16]. - The delegation discussed the development of customized products that cater to Russian consumer preferences for strong-flavored black tea and convenient tea bags, indicating a direction for packaging innovation and targeted marketing [21][29]. Group 4: Future Strategies and Contributions - The Qingyuan Overseas Chinese Chamber of Commerce aims to continue supporting the internationalization of Qingyuan's agricultural products, enhancing brand recognition and competitiveness in global markets [33][34]. - The visit not only opened new channels for Yingde black tea and Xiniu bamboo shoots in Russia but also established a replicable "Overseas Chinese + Industry" model for internationalization [32].