CITIC Wine(SH:600084) Mei Ri Jing Ji Xin Wen·2025-06-09 15:02Core Viewpoint - The company, CITIC Naya, reported a decline in revenue for 2024 but an increase in gross profit margin, highlighting the challenges and adjustments within the domestic wine industry [1][2]. Financial Performance - CITIC Naya achieved operating revenue of 161 million yuan, a year-on-year decrease of 23.69% [2] - The company reported a net profit of 3.9947 million yuan, marking a turnaround from losses [2] - The gross profit margin for wine products was 58.88%, an increase of 5.30 percentage points compared to the previous year [2][3] Cost Management - Management expenses in Q4 2024 were only 9.09 million yuan, a reduction of 56.50% from 20.8962 million yuan in the same period of 2023 [1] - The significant decrease in labor costs was attributed to a reduction from 12.9367 million yuan to 1.6325 million yuan [1] - The company utilized previously accrued unused salary reserves of 4.51 million yuan, which contributed to the lower management expenses [1][4] Market Dynamics - The domestic wine industry is undergoing deep adjustments due to both internal and external factors, with increasing consumer demand for high-quality wines [2] - The average selling price of high-end and mid-low-end finished wines increased by 16.05% [3] - Direct sales (including group purchases) accounted for 54.83% of total sales, an increase of 13.09 percentage points from 2023 [3] Regulatory Scrutiny - The company faced regulatory attention regarding the classification of 4.51 million yuan as non-recurring gains, which was derived from previously accrued salary reserves [5] - The fourth quarter's revenue of 59.6687 million yuan represented a year-on-year increase of 18.81%, the highest proportion of annual revenue at 36.96% [4] - The company indicated that the accounting treatment of the 4.51 million yuan is subject to further verification and may be corrected if discrepancies are found [5]