Warner Bros. Discovery to split into two companies, dividing cable and streaming services

Core Insights - Warner Bros. Discovery will separate its cable operations from its streaming services, forming two independent companies due to the ongoing trend of "cord cutting" in the entertainment industry [4][9]. Company Structure - The new structure will include a streaming and studios company that encompasses HBO, HBO Max, Warner Bros. Television, Warner Bros. Motion Picture Group, and DC Studios [4]. - The cable-focused entity will comprise CNN, TNT Sports in the U.S., Discovery, and digital products like Discovery+ and Bleacher Report [4][5]. - David Zaslav will serve as CEO of the streaming and studios company, while Gunnar Wiedenfels will lead the cable-focused entity [5]. Strategic Rationale - The split aims to provide sharper focus and strategic flexibility for both companies to compete effectively in the evolving media landscape [6]. - This restructuring follows a previous announcement in December regarding the establishment of two operating divisions under Warner Bros. Discovery [7]. Industry Context - The cable industry has faced significant challenges from streaming services such as Disney, Netflix, and HBO Max, leading to a decline in traditional cable subscriptions [8]. - The trend of "cord cutting" has resulted in millions of lost customers for cable companies, prompting them to seek new competitive strategies [9]. Future Outlook - The separation is expected to be finalized by mid-next year, pending approval from the Warner Bros. Discovery board [9].