假防晒衣“热”销，消费欺诈终究见不得光

Core Viewpoint - The market for sunscreen clothing is plagued by counterfeit products that do not meet national standards, leading consumers to unknowingly purchase ineffective items [1][2]. Group 1: Market Issues - Many sunscreen garments labeled as such fail to effectively block ultraviolet rays, resulting in consumer deception [1]. - The production and sales of fake sunscreen clothing involve fraudulent practices, with manufacturers not adhering to the national standard GB/T 18830—2009 [2]. - Despite lacking proper branding and product information, some counterfeit sunscreen clothing achieves impressive sales figures, with one model reportedly selling over 300,000 units annually [1]. Group 2: Regulatory Response - Following media exposure, local authorities have initiated inspections and product seizures, marking the beginning of actions against fraudulent companies [2]. - Consumers who purchase counterfeit sunscreen clothing are entitled to legal compensation, which can be three times the purchase price or a minimum of 500 yuan [2]. Group 3: Recommendations for Prevention - Increased consumer education on identifying genuine sunscreen clothing is necessary to combat fraud [3]. - Enhanced regulatory oversight of live-streaming e-commerce platforms is essential to ensure accountability [3]. - There should be a greater emphasis on random inspections of both online and offline sunscreen clothing sales to enforce laws against counterfeit products [3].