新一轮“造富”，河南赢了？

Core Insights - Labubu's global popularity has propelled Wang Ning, the founder of Pop Mart, into the spotlight as the new richest person in Henan with a net worth of $20.7 billion, surpassing the previous record held by Qin Yinglin of Muyuan Foods at $16.9 billion [1][2] Group 1: Market Performance - The new consumption companies, including Pop Mart and Mixue Ice City, have seen their stock prices double this year, with a combined market capitalization exceeding HKD 700 billion [2] - Pop Mart's stock price has surged over 170% this year, reaching HKD 250.8, and has increased more than 11 times since the beginning of 2024 [9] - Mixue Ice City has a market capitalization of HKD 214.7 billion, with a stock price increase of 5.41% on June 9 [3][4] Group 2: Business Models and Consumer Trends - New consumption brands are thriving by addressing current consumer pain points, with Mixue Ice City focusing on cost-effectiveness and Pop Mart targeting emotional consumption through blind boxes and social attributes [9][10] - Pop Mart's revenue for 2024 is projected to be CNY 13.04 billion, a year-on-year increase of 106.9%, with adjusted net profit expected to rise by 185.9% to CNY 3.4 billion [5] Group 3: Economic and Industrial Shifts - The rise of new consumption brands reflects a shift in Henan's economic landscape from traditional agriculture and manufacturing to emerging industries like new consumption and cultural creativity [14][18] - The success of these brands is supported by Henan's strong agricultural and manufacturing base, which provides essential resources for production and supply [18] Group 4: Future Outlook - The emergence of new consumption brands in Henan indicates a broader trend of wealth creation linked to new industries, as seen in other provinces like Sichuan and Shaanxi [21][22] - Despite the current success, there are concerns about the sustainability of the new consumption boom, with potential risks of market bubbles and overvaluation [24]