United Airlines Stock Up 4.83% on Friday's Trading: Here's Why

Core Insights - United Airlines Holdings, Inc. (UAL) shares rose by 4.83% to $84.23 on June 6, 2025, following the announcement of a collaboration with Spotify Technology S.A. [1][8] Collaboration with Spotify - UAL will offer Spotify's video and audio podcasts, audiobooks, and curated playlists for free on over 680 aircraft, enhancing the in-flight experience with new 4K, Bluetooth-enabled seatback screens [2][3][8] - This partnership marks the first time Spotify has provided in-flight audiobooks and video podcasts, allowing UAL passengers access to over 65 pieces of content [3] Future Developments - In 2026, UAL passengers may log into the Spotify app on in-flight entertainment screens to access personalized content [4] Additional Initiatives - UAL's MileagePlus CEO highlighted the partnership's potential to enhance customer experience at high altitudes, offering 1,000 bonus miles to new Spotify Premium subscribers [5] - UAL and JetBlue Airways launched a loyalty partnership called "Blue Sky," allowing passengers to earn and redeem loyalty points across both airlines, with shared access to preferred seating and simplified booking [6]