RH's Play At Lifestyle Branding Is More Than Window Dressing

Group 1 - RH, formerly known as Restoration Hardware, has transitioned from a mid-market furniture store to a high-end home goods brand since 2010 [1] - The company's next phase involves creating an "attainable fantasy" lifestyle for its customers [1] Group 2 - Building Benjamins is a free investment newsletter associated with Tradition Investment Management, LLC, which is led by founder Benjamin Halliburton [1] - Halliburton has a notable background in investment management, having been recognized as "PSN Manager of the Decade" for both All-Cap and Dividend Value categories in different decades [1] - He has a strong educational background with an MBA from Duke's Fuqua School of Business and is a Chartered Financial Analyst [1]