销量减半利润压缩,二手车商困中求变

Core Insights - The second-hand car market in Linyi is experiencing a significant downturn, with many dealers facing losses and some exiting the market entirely [2][3] - The decline in sales volume is stark, with dealers reporting a drop of nearly 50% in monthly sales compared to two years ago [2] - The average inventory turnover period for second-hand cars has increased to 56 days in 2024, up from 47 days in 2022, indicating a slowdown in sales [4] Group 1: Market Conditions - The once-bustling Linyi second-hand car market is now characterized by low customer traffic and many empty stalls, reflecting a significant decline in business activity [2][3] - Dealers are now selling cars at a loss, with some vehicles being sold for less than their purchase price due to falling market prices [2][3] - The average profit margin for second-hand cars has decreased to around 5%, with many dealers reporting net losses after accounting for operational costs [2][4] Group 2: Causes of Decline - The primary factor contributing to the downturn in the second-hand car market is the price drop in new cars, which has created a challenging environment for second-hand sales [3][4] - The phenomenon of price inversion, where new car prices are lower than those of similar second-hand models, has made it difficult for dealers to maintain profitability [4] Group 3: Adaptation Strategies - In response to the market challenges, many dealers are exploring new sales channels, including online platforms and live-streaming sales, to attract customers [5] - The shift from a "source-driven" to a "management-driven" approach is seen as an opportunity for dealers to enhance operational efficiency and service quality [5][6] - Recent government policies aimed at boosting the second-hand car market, such as facilitating transactions and improving market transparency, are expected to provide support for struggling dealers [6]