Group 1 - The core viewpoint is that Xinyu City in Jiangxi Province is successfully implementing dual pilot projects for cultural and tourism consumption, leveraging its industrial heritage to stimulate economic growth [1][2] - Since 2020, Xinyu City has invested 2.558 billion yuan in 26 key cultural and tourism projects, creating new attractions monthly and seasonal highlights [1] - The city is transforming industrial sites into consumer spaces, enhancing consumer trust through a credit-based system, and utilizing digital tools for targeted marketing [1] Group 2 - Xinyu City has established a dual-driven mechanism of "policy toolbox + digital platform," issuing 10.37 million yuan in consumption vouchers, which has stimulated over 120 million yuan in consumption [2] - The city aims to enhance its tourism consumption contribution to economic growth by introducing high-quality development policies and focusing on new business models like immersive performances and low-altitude flight experiences [2]
场景重构 信用增值 数字赋能 江西新余塑造文旅消费新动能
Jing Ji Ri Bao·2025-06-09 21:44