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流媒体时代,中国动漫如何向日本学习?
Huan Qiu Shi Bao·2025-06-09 22:29

Core Insights - Japanese animation has become a powerful soft power tool for the country, enhancing its global influence through decades of creative accumulation and artistic innovation [1][2] - The global revenue from Japanese anime reached $19.8 billion in 2023, with merchandise sales typically three times the revenue from streaming, indicating significant business opportunities [1] - The Japanese government has recognized the anime industry as a strategic asset capable of driving economic growth [1] Industry Analysis - The unique narrative style and aesthetic of Japanese anime are particularly appealing to global Generation Z audiences, who view these works as part of their cultural identity [2] - However, the Japanese anime industry faces challenges, including lower compensation for creators compared to foreign counterparts and the need for reform in the traditional production committee model [2] - Increasing competition from countries like China, South Korea, and Southeast Asian nations poses a threat to Japan's current dominance in content production [2] Competitive Landscape - China's "Nezha: The Devil's Birth" has become the highest-grossing animated film globally, earning over $2 billion, which allows the Chinese entertainment industry to invest further in production and reach a broader audience [2] - Experts suggest that while China has advantages in cultural depth and technological innovation, it must learn from Japan to build a unique cultural output system [2] - The global streaming revolution presents unprecedented opportunities for countries to share their stories and drive economic growth through cultural exports [2]