Mei Ri Shang Bao·2025-06-09 23:19Group 1 - The cruise tourism market is experiencing strong growth as the summer season approaches, driven by family travel, graduation trips, and continued interest from the elderly demographic. This summer, cruise bookings are up over 60% year-on-year, with overseas long-haul cruise bookings surging by 120% [1] - Companies are focusing on enhancing customer experiences beyond traditional offerings, with initiatives like the "66 Chao You Festival" launched by Ctrip in collaboration with MSC Cruises, featuring themed voyages that attract younger audiences [1] - The introduction of the "Buy Now, Pay Later" feature for cruise products addresses the high cost of cruise travel, allowing customers to secure bookings without upfront payments and offering a flexible cancellation policy [2] Group 2 - Ctrip has partnered with various cruise lines to offer "Cruise+" themed shore excursions, enhancing the overall travel experience by allowing tourists to engage in local culture and activities [2] - Exclusive pre-booking privileges are available for guests on specific Royal Caribbean ships, allowing them to secure discounts on onboard services and experiences [2]