亚朵陷“医院枕套”风波加盟店占98% 酒店主业承压靠卖枕头被子年入22亿

Core Viewpoint - The incident involving a hotel room pillowcase printed with a hospital logo has raised public concerns about hygiene management at Atour, a well-known mid-to-high-end hotel chain in China. The company has since issued apologies and taken corrective actions to address the issue [1][4]. Group 1: Incident and Response - On June 3, a social media post revealed that a pillowcase in an Atour hotel in Hangzhou bore the logo of "Hangzhou Yuxiang Lake Future Hospital," leading to public scrutiny over hygiene practices [1][4]. - The hotel involved issued an apology and confirmed that the issue stemmed from a sorting error by their laundry supplier, resulting in a temporary closure for thorough rectification and replacement of all 4,440 pieces of linen [1][4]. - Atour's investigation concluded that the incident was an isolated case, with no other similar issues found during a comprehensive inspection [4]. Group 2: Company Overview and Performance - As of the end of Q1 2024, Atour operates 1,727 hotels with approximately 194,559 rooms, marking a year-on-year increase of 32.6% and 31.3% respectively [6][7]. - Atour is the fourth largest hotel group in China, following Huazhu, Jinjiang, and Shoulv, and has a strong market presence in the mid-to-high-end hotel segment [5][8]. - The company has adopted a light-asset expansion model, with over 98% of its hotels being franchise operations, totaling 1,593 franchise hotels by the end of 2024 [9]. Group 3: Financial Performance - In 2024, Atour reported a revenue of 7.248 billion yuan and a net profit of 1.275 billion yuan, reflecting year-on-year growth of approximately 55% and 73% respectively [3][11]. - The retail business has significantly contributed to Atour's revenue growth, with sales from pillows and quilts reaching approximately 2.2 billion yuan in 2024, doubling compared to the previous year [3][13]. - Despite impressive overall revenue growth, the hotel segment has faced challenges, with declines in average room revenue, daily room rates, and occupancy rates in 2024 [13].