长沙积极打造“中国入境游第二站”

Core Insights - Changsha's inbound tourism is experiencing significant growth, with a 56.81% year-on-year increase in visitor numbers in Q1 2025, reaching 152,000 visitors, and a total expenditure of $61.66 million, up 51.76% [2] - The city aims to enhance its international image and cultural exchange through strategic initiatives, positioning itself as the "second stop for inbound tourism in China" [2][3] - Collaborative efforts with educational institutions are underway to address the shortage of foreign language tour guides, enhancing the quality of service for international visitors [6][7] Group 1: Inbound Tourism Growth - In Q1 2025, Changsha welcomed 152,000 inbound tourists, marking a 56.81% increase compared to the previous year [2] - Total spending by inbound tourists reached $61.66 million, reflecting a 51.76% growth [2] - From January to May 2025, the total number of inbound tourists increased by 39.3%, with total consumption rising by 38.81% [5] Group 2: Strategic Initiatives - Changsha is leveraging the national 240-hour transit visa exemption policy to expand its inbound tourism market [2] - The city has developed the "2025 Inbound Tourism Promotion Work Plan" to enhance the international influence of its cultural offerings [3] - Initiatives include participation in international events and collaborations with friendly cities to attract visitors from Japan, South Korea, and Russia [3] Group 3: Talent Development - A strategic cooperation framework has been established between Changsha's cultural tourism bureau and Hunan Normal University to cultivate foreign language tour guides [6] - The partnership aims to innovate talent training models and address the shortage of skilled personnel in the tourism sector [7] - The city is also launching a "Woodpecker Plan" to improve foreign language signage and create a more welcoming environment for international tourists [7] Group 4: Enhancing Visitor Experience - Changsha is focusing on creating immersive and memorable experiences for international tourists through diverse tourism products [8] - The city plans to integrate sports, exhibitions, and performances into its tourism offerings, enhancing the appeal of its cultural and recreational activities [8] - Attractions will be tailored to meet the preferences of foreign visitors, including popular activities like fireworks shows and traditional performances [10]