CarGurus Adds AI-Powered Search Experience to Car Shopping Platform

Core Insights - CarGurus has introduced an AI-powered search experience to enhance the online vehicle buying and selling process, allowing consumers to use conversational language for vehicle discovery and comparison [1][2] - The AI feature enables users to engage in an open dialogue on the site, improving the shopping experience by allowing personalized queries based on specific needs [2][3] - Early pilot programs indicated that shoppers using the AI search feature spent more time on the site compared to those using traditional search methods, suggesting increased engagement [3] AI Implementation and Impact - In 2024, CarGurus launched over 30,000 personalized car comparison pages, which led to a 10% increase in conversion rates during testing, showcasing the effectiveness of AI-driven recommendations [4] - The company reported a 14% year-over-year increase in direct traffic, with 30% of leads originating from its app, emphasizing the importance of continuous improvement in user experience across platforms [5] - The retail industry is witnessing significant traffic growth from AI-powered searches, indicating a shift from traditional search engines and highlighting AI's role in enhancing online retail engagement [6]