RAZER与玛氏战略合作升级，共建电竞玩家专属休闲食品生态

Core Viewpoint - Razer and Mars have established a joint venture to create the RESPAWN by Razer™ brand, aiming to become the preferred snack brand for gamers globally [1][3]. Company Collaboration - The partnership marks a new phase in the collaboration between Razer and Mars, leveraging Mars' expertise in snacks and Razer's position in gaming culture to develop a dedicated snack product line for gamers [3][4]. - The joint venture is a pioneering attempt in the food industry, combining insights from both companies to redefine the intersection of gaming performance and lifestyle [3][4]. Product Development - RESPAWN by Razer™ initially started as an April Fool's joke but quickly gained popularity with an innovative energy drink powder, leading to the development of a gum specifically designed for gamers, enriched with Vitamin B and tea extracts [3][4]. - The product line currently includes sugar-free gum and mints, with flavors designed to enhance the gaming experience, such as Cool Mint and Watermelon Pomegranate [5]. Market Strategy - The brand emphasizes a player-centric approach, actively incorporating gamer feedback into product development, from ingredient formulation to packaging design [3][4]. - The products are already available in select retailers in the US and China, showcasing strong market vitality since entering the Chinese market in 2023 [5]. Future Plans - The brand plans to expand its product range with various snacks co-designed by gamers, aiming to enhance every gaming moment [5]. - RESPAWN by Razer™ will participate in the BilibiliWorld event in July, engaging directly with gamers and officially launching its full product line [7].