Nan Fang Du Shi Bao·2025-06-10 02:23Core Viewpoint - The use of LABUBU as a promotional tool by banks to attract deposits has gained significant traction, reflecting a shift in marketing strategies to appeal to younger demographics [1][5][6] Group 1: LABUBU's Popularity and Market Impact - LABUBU, created by designer Long Jia Sheng in 2015, has evolved into a top IP, with its third generation product launching in April 2023 and achieving global sales success, including topping the US App Store shopping chart [1][7] - The popularity of LABUBU has been amplified by endorsements from numerous celebrities, leading to high demand and scarcity in the market, with reports of aggressive purchasing behavior [3][5] - Morgan Stanley predicts that LABUBU will significantly contribute to the growth of Pop Mart's overseas sales, with a forecasted increase of 152% by 2025 and a compound annual growth rate of 42% from 2025 to 2027 [7] Group 2: Banking Strategies and Regulatory Environment - Banks, including Ping An Bank and others, have adopted LABUBU as a means to attract deposits, with promotional activities requiring customers to deposit significant amounts to receive LABUBU products [1][5][6] - Regulatory bodies have begun to impose restrictions on banks offering physical gifts like LABUBU to attract deposits, mandating a halt to such practices and requiring a phased exit from existing promotional products by the end of 2025 [6] - The competitive pressure on bank employees to meet deposit targets has led to innovative yet risky strategies, with some employees resorting to personal purchases of LABUBU to retain clients [5][6]