Core Insights - The "2025 Shandong Province Foreign Trade Quality Shopping Season" successfully concluded, focusing on building a platform for domestic and foreign trade integration to support foreign trade enterprises and meet domestic consumption upgrade needs [1][12] Group 1: Event Overview - The event featured over 100 quality foreign trade enterprises in the building materials, home furnishings, and kitchen appliances sectors, showcasing more than a thousand "export-grade" products [3] - The event attracted nearly 20,000 attendees, achieving on-site sales exceeding 2.4 million yuan and establishing cooperation intentions worth approximately 30 million yuan [5] Group 2: Procurement and Cooperation - Over 1,500 professional buyers attended, including large channel merchants from decoration companies, building material wholesale markets, and chain brands in the restaurant and hotel sectors, facilitating multi-channel procurement [6] - Significant procurement outcomes were achieved, with over half of the participating companies securing substantial orders or establishing stable cooperation channels, effectively alleviating inventory pressure [8] Group 3: Innovative Approaches - The event employed an innovative "pre-matching + scenario-based + dual-line integration" mechanism to enhance matching efficiency and improve on-site negotiation rates [10] - Online live streaming activities were conducted, with the hashtag ShandongForeignTradeQualityProducts reaching nearly one million views on Douyin, significantly boosting online sales potential [10] Group 4: Future Directions - The Shandong Provincial Department of Commerce indicated that the event provided valuable replicable experiences for stabilizing foreign trade and promoting consumption, with plans to deepen foreign trade quality product actions and optimize service platforms [12]
引爆“家消费”盛宴,2025山东外贸优品购物季第三期圆满收官
Qi Lu Wan Bao·2025-06-10 02:49