焙烤行业迎来全产业链健康化变革

Core Insights - The theme of "health" dominated the 27th China International Baking Exhibition, indicating a significant shift towards health-oriented products and practices within the baking industry [1][4] - The demand for healthy eating is rapidly increasing, with over 50% of adults in China classified as overweight, leading to a rise in the popularity of health-focused baked goods [1][2] Industry Trends - The market for low-sugar/no-sugar baked goods in China reached 34.5 billion yuan in 2023, growing by 18.7% year-on-year, highlighting a broader industry shift towards health-conscious offerings [2] - The structure of exhibited raw materials has changed qualitatively, with a focus on "functional ingredients" such as new whole wheat flour, high-fiber flour, and natural sweeteners, moving away from traditional sugar and fat [2][3] Technological Innovations - Smart baking solutions showcased at the exhibition, including temperature control and automated ingredient mixing, are transforming the baking industry from a craft-based approach to an industrialized, precision-driven model [3] - Innovations in production processes are ensuring that health-oriented products maintain their nutritional value while enhancing consistency and quality [3] Consumer Preferences - Consumers are not rejecting taste but are seeking products that are both delicious and healthy, indicating a demand for transparency in ingredient sourcing and long-term health benefits [4] - Brands are increasingly focusing on creating products that cater to both nutritional needs and emotional well-being, such as high-protein low-carb options and products designed for specific consumer concerns like sleep and family nutrition [3][4] Market Positioning - The health trend represents a significant upgrade in industry perception and a comprehensive restructuring of the supply chain, from raw material sourcing to consumer education [4] - Companies that can balance health and taste will likely gain a competitive edge in the evolving baking market, establishing a strong position in consumer minds [4]