Core Insights - The China Construction Bank (CCB) Shanxi Branch is actively enhancing consumer scenarios by establishing a special action team and formulating action plans to enrich financial products and services, creating a "consumption + finance" ecosystem that integrates government, market entities, and consumers [1] Subsidy and Policy Benefits - CCB Shanxi Branch has launched a local subsidy initiative titled "Jinqing Consumption, Yingze Gifts," providing direct financial benefits to consumers through discount coupons on local products, resulting in a total of 26.2154 million yuan in subsidies redeemed, benefiting 188,000 consumers and driving an increase in consumption of 700 million yuan [2] Expansion of Consumer Scenarios - The introduction of the "Social Security Version Installment Pass" credit card product allows individuals with a continuous 12-month social security contribution to access credit limits up to 300,000 yuan, facilitating consumer spending in home renovations and other areas, with a total of 25.7 billion yuan in new credit card transaction volume reported [3] Product Upgrades and Increased Lending - CCB Shanxi Branch has upgraded its "Jianyi Loan" product, extending the loan term to three years, reducing the interest rate to 3%, and increasing the loan limit to 1 million yuan, resulting in a total of 9.124 billion yuan in personal consumption loans disbursed [4]
助燃“晋”情消费 建行山西省分行多维发力助力消费