Sou Hu Wang·2025-06-10 05:50Core Insights - The survey indicates that 20% of consumers order food delivery four times or more daily, highlighting the growing reliance on food delivery services [1] - Quality food delivery has become a priority, with half of the respondents selecting JD.com as their preferred platform for quality options [1] - Consumers are increasingly viewing food delivery as a lifestyle choice, with 41% using it to regulate their daily emotions [1] Consumer Concerns - 72% of consumers express concerns about food safety, while 62% worry about taste and 51% about nutritional balance [1] - A unique selection logic has emerged, with 51% of consumers checking restaurant qualifications before ordering [1] Platform Differentiation - JD.com has established a strong reputation by requiring merchants to have high-rated physical restaurants, leading to 63% of consumers trusting its quality [3] - In the past 30 days, 50% of consumers primarily chose JD.com for their food delivery needs, significantly outpacing competitors [3] Delivery Expectations - 55% of consumers expect delivery times to be between 30 to 45 minutes, with nearly 70% preferring full-time professional riders for better safety and service [8] - JD.com stands out with its full-time rider team, as 57% of consumers believe it offers the best delivery service standards [9] Customer Experience - JD.com’s policy of free delivery for orders delayed by over 20 minutes, along with 24/7 customer support, has garnered over 60% consumer approval [9] - More than 50% of consumers plan to increase their usage of JD.com due to a combination of overall experience and competitive pricing [9] Market Trends - The consumer focus is shifting towards quality, especially in major cities like Beijing, Shanghai, and Guangzhou, where JD.com is the preferred choice for quality food delivery [9] - 65% of consumers consider discounts when choosing a platform, but 50% also prefer platforms with a higher proportion of quality restaurants, indicating a shift from price-driven to quality-driven decision-making [11] New Business Model - JD.com’s model combines quality restaurants, full-time riders, and robust customer service, redefining the core value of food delivery [11] - The competition has evolved from speed to trust, emphasizing the importance of consumer confidence in food delivery services [11]