创新文化遗产品牌，推动文化经济高质量发展

Core Viewpoint - The article emphasizes the importance of enhancing cultural heritage and its economic value through innovation and digital transformation, as highlighted by President Xi Jinping's directive during the National People's Congress [1] Group 1: Cultural Heritage and Economic Development - The need to deepen urban and rural spiritual civilization construction and promote cultural industries to drive high-quality economic development is underscored [1] - Jiangsu province is rich in cultural heritage, with 3 world-class sites, 251 national key cultural relics, and over 29,000 intangible cultural heritage projects, indicating significant potential for cultural economic growth [1] Group 2: Brand Value Transformation - The article discusses the activation of cultural heritage IP and the establishment of an innovative transformation system to enhance brand value [2] - It suggests a tiered development system for cultural heritage elements, allowing for effective market testing and optimization to create consumer-friendly cultural brands [2] Group 3: Digital Technology Integration - The integration of digital media and cultural heritage is essential for enhancing the cultural economy, with a focus on high-value cultural content and services [3] - The use of digital technologies can improve consumer engagement and create a balanced development of material and spiritual civilization [3] Group 4: Innovative Cultural Experiences - The article highlights the use of interactive technologies to reshape the perception of cultural heritage, creating immersive experiences that engage audiences [4] - Examples include the Nanjing Museum's restoration room, where participants can interactively learn about artifact preservation [4] Group 5: Dual Development System - A dual development system for cultural heritage is proposed, merging historical resources with modern industry [5] - The use of digital twin technology to recreate historical scenes and enhance audience interaction is emphasized [5] Group 6: Global Brand Communication - The article outlines strategies for enhancing the global dissemination of cultural heritage brands, focusing on a layered communication approach [6] - It stresses the importance of cultural translation tools tailored to different regional markets to effectively convey cultural narratives [6] Group 7: International Certification and Trade Mechanisms - Establishing an international certification system and tailored output mechanisms is crucial for facilitating trade in cultural heritage brands [7] - The article advocates for a comprehensive standard framework to ensure authenticity and market acceptance of cultural products [7] Group 8: Cross-National Cooperation - The article promotes a model of cross-national cooperation and shared benefits to enhance the social value of cultural heritage brands [8] - It suggests a "cultural heritage management and development" model for developing countries, providing comprehensive services for digital protection and brand operation [8]