Core Viewpoint - The company behind the Fuli Jian brand, Suixian Fuli Jian Footwear Co., Ltd., is facing significant financial difficulties, including a tax debt of 154,200 yuan and a total debt of approximately 700 million yuan as of 2024, following a period of rapid growth that peaked in 2018 [2]. Financial Performance - In 2018, Fuli Jian's revenue surged from 60 million yuan to 1.8 billion yuan, with the number of stores expanding to around 5,000 [2]. - The company is currently struggling with a debt crisis, with founder Zhang Jingkang facing personal financial issues and being restricted from high consumption due to substantial debts [2]. Legal Issues - Suixian Fuli Jian Footwear Co., Ltd. has been involved in multiple legal cases, with significant amounts at stake, and has been listed multiple times as a dishonest executor by the courts [2]. Quality Crisis - Fuli Jian has faced serious quality issues, with products being reported for non-compliance with safety standards, which has harmed consumer trust and the brand's reputation [5]. Market Competition - The aging population's increasing purchasing power has led to more diverse consumer choices, with competitors like Nike and Skechers entering the senior footwear market, intensifying competition for Fuli Jian [5]. Recovery Efforts - The company has attempted to revitalize its brand by launching new products like the "Runyue" shoes, but initial market feedback indicates that these efforts have not yet yielded significant results [5].
“孝心”营销不管用了,足力健老人鞋负债累累跌落神坛
Xi Niu Cai Jing·2025-06-10 06:46