Core Viewpoint - Tianjin Bank's promotional activities in Jinan's Huanlian Night Market have successfully stimulated consumer spending, showcasing the bank's commitment to supporting local economic growth and enhancing customer engagement through financial services [1][5]. Group 1: Promotional Activities - Tianjin Bank launched the "'Five' Color Dragon Boat Festival · 'Six' Arts Playful Childhood" event in Jinan's Huanlian Night Market, distributing consumption vouchers worth 15 yuan with a discount of 6.1 yuan, applicable to over 80% of the market's merchants [1]. - The event attracted nearly 1,500 customer inquiries and distributed approximately 1,300 vouchers on its first day, leading to 19,700 transactions through the "Smart Merchant Pass" system [1]. Group 2: Financial Services and Impact - Since the introduction of the "Smart Merchant Pass," Tianjin Bank has gained significant traction in the Jinan market, providing comprehensive financial services to small and micro enterprises, as well as individual businesses [3]. - As of the end of April, over 200,000 merchants in Shandong Province have adopted the "Smart Merchant Pass," with total transaction counts exceeding 847 million and transaction amounts surpassing 733 billion yuan [3]. Group 3: Commitment to Local Economy - In response to the government's call to boost domestic demand and consumption, Tianjin Bank has actively organized events in popular local shopping areas, enhancing foot traffic and sales for merchants [5]. - The bank's 15th anniversary on May 28 highlights its ongoing dedication to serving the real economy and local citizens, emphasizing its role in promoting inclusive finance [5].
天津银行济南分行以金融活水激发“夜经济”活力