Labubu商标矩阵曝光！一个龇牙小怪物如何成为全球社交货币？

Group 1 - Labubu, created by Hong Kong artist Kasing Lung in 2015, has become a global fashion phenomenon through its mischievous and cute design [3] - Pop Mart launched Labubu in 2019 using a blind box model, which has successfully stimulated consumer enthusiasm through limited releases and random styles [3] - The recent popularity of Labubu is attributed to its unique character that resonates with young consumers seeking personal expression and emotional value [5] Group 2 - Labubu has gained brand recognition in multiple global markets, including Europe, Japan, and Southeast Asia, outperforming many IPs that focus on a single market [5] - Beijing Pop Mart Cultural Creative Co., Ltd. has registered multiple trademarks related to Labubu in various international classifications, including education, entertainment, and clothing [5][6] - Several new companies have been established recently under the name "Labubu," indicating growing interest and potential market expansion [8]