文化赋能助力消费升级“烤鸭配酸奶”亮相第六届北京牛奶文化节

Group 1: Core Insights - The sixth Beijing Milk Culture Festival aims to promote high-quality development in the dairy industry through innovative consumption scenarios and experiences [1][2] - The festival featured an interactive area by Shengxiang Dairy, showcasing a "yogurt pairing creative DIY" concept that attracted significant consumer participation [2] - The rise of experiential consumption is highlighted, with over 60% of shopping centers expected to introduce themed areas by 2025, catering to the preferences of Generation Z consumers [1] Group 2: Company Initiatives - Shengxiang Dairy has actively explored cultural empowerment to enhance consumer experience, focusing on the integration of traditional Beijing culture with its yogurt products [2][3] - The company employs low-temperature active culture fermentation technology, ensuring a high retention rate of whey protein and exceeding national standards for active bacteria count [2] - Shengxiang Dairy's packaging design, featuring a vintage porcelain bottle, resonates with consumers' memories of old Beijing and aligns with the cultural atmosphere of local tourist attractions [3] Group 3: Market Context - The Chinese dairy industry is undergoing a transformation, facing challenges such as rising costs and price fluctuations [2] - The emphasis on cultural integration and consumer experience is seen as a strategy to adapt to changing consumer demands and promote product differentiation [2][3]