Group 1 - The cultural and tourism industry in Xi'an is experiencing robust growth, with 146 million tourist visits in the previous year, a year-on-year increase of 9.23%, and a total tourism revenue of 69.82 billion yuan [1] - Xi'an Qujiang New District aims to become a leader in cultural tourism integration, focusing on the "cultural tourism + technology + commerce" model to create new consumption spaces that meet diverse needs [1] - The district is targeting young consumers by developing immersive tourism experiences and collaborating with international tech companies to launch digital cultural tourism products [1] Group 2 - Future plans for Xi'an Qujiang New District include introducing new business models such as "immersive theater" and "metaverse theater" to create a new landmark for small theaters [2] - The district aims to enhance the operational efficiency of 30 cultural venues, with a target of 5,300 performances and a revenue growth of over 10% [2] - Measures to expand inbound tourism consumption include product innovation, scene upgrades, and service optimization, along with the installation of foreign card POS machines and online booking services for international tourists [2]
引进“沉浸式戏剧+”“元宇宙剧场”等新业态 西安打造文旅新地标
Zhong Guo Xin Wen Wang·2025-06-10 07:25