中国经济样本观察·“镇”了不起｜“内衣小镇”织出500亿元“里子产业”

Core Insights - Deep Hu Town in Jinjiang, Fujian Province, produces over 20% of the world's underwear, with an annual output value exceeding 50 billion yuan [1][2] Group 1: Historical Development - Deep Hu Town transitioned from a fishing port to a major underwear production hub over 40 years, starting with home-based workshops making "foreign underwear" [2][3] - The local population recognized the business opportunity in the comfortable materials of "foreign underwear" sent by overseas relatives, leading to a surge in home-based production [2] Group 2: Industry Transformation - The industry evolved from "processing with supplied materials" to a complete industrial chain, including weaving, dyeing, and packaging, significantly reducing costs and increasing profits [3][4] - By the late 1990s, many local entrepreneurs invested in the full supply chain, leading to the establishment of various supporting enterprises and the formation of a comprehensive industry ecosystem [3] Group 3: Operational Efficiency - Deep Hu Town hosts over 500 underwear companies and employs more than 50,000 people, allowing for rapid material sourcing and production [4] - The local industry can assemble all materials for a piece of underwear within half an hour, showcasing its operational efficiency and responsiveness to customer demands [4] Group 4: Product Innovation - The town has developed a range of innovative underwear products with features like cooling, antibacterial, and moisture-wicking properties, expanding beyond basic underwear to include thermal wear and socks [5] - Companies in Deep Hu are increasingly utilizing technology in production, with automated systems enhancing quality and efficiency, reflecting a shift from traditional labor-intensive methods [5]