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迪士尼 4.387 亿美元加码收购 Hulu,流媒体格局再迎变革
Jing Ji Guan Cha Bao·2025-06-10 09:22

Core Viewpoint - Disney's acquisition of Hulu for an additional $438.7 million marks a significant shift in the global streaming landscape, allowing Disney to gain full control over Hulu and enhance its competitive position in the streaming market [1][6]. Group 1: Acquisition Details - Disney announced the agreement to pay $438.7 million to Comcast's NBCUniversal to complete the acquisition of Hulu, with the transaction expected to close by July 24 [1]. - The acquisition process began in 2019 when Disney and Comcast reached a preliminary agreement regarding Hulu's minimum guaranteed value, which was set at $27.5 billion [2]. - Disney's initial payment of $8.6 billion for a 33% stake in Hulu reflected the platform's valuation, but disputes over valuation arose during the assessment process, leading to a prolonged negotiation [2]. Group 2: Strategic Implications - Disney's CEO Bob Iger expressed confidence that full control of Hulu would facilitate deeper integration with Disney's streaming services, including Disney+ and ESPN, enhancing competitive strength [3]. - The acquisition is expected to optimize resource allocation and create synergies across content, technology, and operations, solidifying Disney's position in the streaming sector [3]. Group 3: User Metrics - As of March 29, Hulu had over 50 million subscribers, contributing to Disney's total streaming subscriber base of 180.7 million, with Disney+ alone accounting for 126 million subscribers [4]. - Hulu's subscriber growth of 1.3 million in the first quarter, representing a 3% increase, further underscores the platform's strong market presence [4]. Group 4: Financial Impact - Disney will record the $438.7 million payment in its net income attributable to non-controlling interests, which will directly reduce its net income for the third fiscal quarter [5]. - Comcast views Hulu as a successful venture that generated nearly $10 billion in revenue, although it is shifting focus to its own streaming service, Peacock [5]. Group 5: Industry Impact - The acquisition is poised to reshape the global streaming industry, potentially prompting strategic adjustments from competitors and intensifying market competition [6][7]. - Disney's move may serve as a model for future mergers and acquisitions in the streaming sector, driving the industry towards greater consolidation and scale [6][7].