荔枝迎来丰产大年，广东正发力拓宽销路

Core Insights - Guangdong's lychee production is expected to increase by 30% compared to normal years due to favorable weather conditions this year [1][3] - The lychee planting area in Guangdong remains stable at around 4 million acres, accounting for over half of China's and one-third of the world's lychee production [3] - The "Xianjinfeng" lychee brand is set to officially launch in late June, with a harvesting period of approximately 20 to 25 days [1][3] Industry Overview - The total planting area for "Xianjinfeng" lychee in Guangzhou's Zengcheng District is 6,384.9 acres, with an estimated output value of approximately 234 million yuan [1] - The overall output value of the lychee industry in the region exceeds 9 billion yuan, benefiting around 49,000 local farmers [1] - Eight major lychee varieties account for about 85% of Guangdong's total lychee production, with "Feizixiao" expected to dominate at 32.74% of the total output [1][3] Market Dynamics - The company plans to sell 30% of its "Xianjinfeng" lychee through wholesale markets and supermarkets, with 30-40% sold directly by farmers, and the remainder focused on e-commerce channels [3][4] - The company is exploring international markets, including Russia and the Middle East, while already in discussions with Thailand and Vietnam [4] - A global lychee festival was held to promote new marketing strategies, introducing innovative products like lychee soda and lychee-flavored snacks to attract younger consumers [5] Production and Supply Chain - The total expected lychee production in Guangdong this year is 103,000 tons from the western region, over half of the province's total output, with early varieties available from mid-May [5] - The company has preserved over 320 varieties of lychee genetic resources and maintains a collection of ancient lychee trees, enhancing its production capabilities [4]