西普尼港股IPO：业绩高度依赖黄金市价 新增大客户疑为空壳公司 招股书信息披露存在瑕疵

Core Viewpoint - Xipuni, a leading gold watch brand in China, is facing significant challenges despite its market leadership, as evidenced by its reliance on fluctuating gold prices and a decline in profitability [3][7]. Group 1: IPO and Financial Performance - Xipuni submitted its IPO application to the Hong Kong Stock Exchange on November 29, 2024, with plans to issue up to 18.4863 million shares to raise funds for capacity enhancement, R&D, and brand building [1]. - The company reported revenues of RMB 324 million, RMB 445 million, and RMB 457 million for the fiscal years 2022, 2023, and 2024, respectively, with a net profit of RMB 24.54 million, RMB 52.10 million, and RMB 49.35 million [4]. - Despite revenue growth in 2024, the year-on-year growth rate was only 2.49%, while net profit decreased by 5.28%, indicating a "revenue growth without profit growth" scenario [4]. Group 2: Market Position and Pricing - Xipuni holds a market share of 24.98% in the domestic gold watch market and 35.83% in the solid gold watch segment, making it the largest brand in both categories by GMV [2]. - The average selling price of Xipuni's gold watches increased from RMB 2,651 to RMB 2,856 due to rising gold prices, but this led to a decline in sales volume, which dropped to 113,000 units in 2024, a decrease of 30,000 units year-on-year [6][7]. Group 3: Cost Structure and Inventory Issues - Gold constitutes over 80% of Xipuni's raw material costs, making the company highly sensitive to gold price fluctuations, which has resulted in a gross margin consistently hovering between 20% and 25% [7]. - Xipuni's inventory turnover days increased from 620 to 708 days in 2024, with year-end inventory reaching RMB 656 million, equivalent to 1.44 times its annual revenue, indicating significant inventory buildup and liquidity pressure [7]. Group 4: Customer Dependency and Business Model - The OBM (Own Brand Manufacturing) business model has been the primary revenue contributor for Xipuni, accounting for 83.3%, 90.4%, and 74% of total revenue in the respective reporting periods, but revenue from this segment fell by 16.17% in 2024 [8]. - Revenue from the ODM (Original Design Manufacturing) model surged by 176.74% to RMB 119 million in 2024, with a significant portion coming from a major client, referred to as Client A, which accounted for 17.5% of total revenue [8][9]. - Xipuni's reliance on a few major clients is concerning, as sales to the top five clients represented 91.34%, 91.08%, and 87.26% of total revenue over the reporting periods, indicating a lack of stable sales channels [9].