Zhong Guo Jin Rong Xin Xi Wang·2025-06-10 12:13Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Beihai Branch is actively enhancing payment services to create a safe, efficient, and inclusive financial ecosystem, focusing on financial education, community service, and technological empowerment since 2025 [1][2]. Group 1: Financial Education and Security - ICBC Beihai Branch has established a comprehensive financial education network, combining online and offline methods to promote financial knowledge directly to the public [1]. - The branch has set up regular education points in various locations, including communities and rural areas, to disseminate practical knowledge on deposit insurance, fraud prevention, and counterfeit currency identification [1]. - A themed publicity event was organized in collaboration with law enforcement on May 15, 2025, reaching over 2,000 individuals to enhance public awareness of fraud prevention [1]. Group 2: Community Service and Accessibility - The branch has formed mobile service teams to bring banking services directly to communities, particularly targeting new citizens, the elderly, and rural residents [2]. - In May 2025, the bank conducted 18 on-site service events, facilitating nearly 2,000 transactions, including debit card openings and pension account setups, while addressing community concerns [2]. - This "zero-distance" service model has received positive feedback from the public, highlighting the convenience of banking services being brought closer to home [2]. Group 3: Digital Service Integration - ICBC Beihai Branch is promoting the "Happiness Life Version" of its mobile banking app, which includes features tailored for elderly users, such as smart customer service and voice assistance [2]. - The bank is also recommending quick payment services like "payment codes" to small businesses, expanding the reach of its convenience measures [2]. - Future plans include further innovation in payment services, focusing on public needs and regional development to enhance the quality and efficiency of payment services [2].