多家公募终止与民商基金等代销机构合作 业内建议代销机构加速转向“买方视角”

Group 1 - Multiple public fund institutions have announced the termination of their sales cooperation with Minshang Fund, indicating intensified competition in the fund distribution market [1][2] - The terminated partnerships include notable firms such as Changcheng Fund, Furuin Fund, and Huatai Baoxing Fund, with the cessation of sales activities taking place from June 10 to June 12 [1] - Minshang Fund, established in January 2016, has been involved in the distribution of 1,519 funds as of June 10, 2023 [1] Group 2 - Other fund distribution agencies that have previously ended partnerships include Haiyin Fund Sales Co., Ltd. and Beijing Zhongzhi Fund Sales Co., Ltd., with reasons for termination ranging from poor sales performance to regulatory penalties [2] - The market shows a clear "Matthew Effect," with Ant Group's fund distribution achieving a scale of 1,452.9 billion yuan, while the 100th ranked Guodu Securities only managed 3.6 billion yuan [2] - The China Securities Regulatory Commission has introduced a classification evaluation mechanism for fund sales institutions, which will prioritize institutions with better evaluation results in licensing applications [2] Group 3 - Analysts predict that channel optimization is imminent, emphasizing the importance of customer experience as public fund fee reforms progress [3] - The focus for sales institutions will shift towards long-term investor service, with an expected increase in revenue from service fees based on asset retention [3] - There is a call for fund distribution agencies to transition from a "seller's perspective" to a "buyer's perspective," enhancing research capabilities and diversifying into wealth management consulting [3]