iPower and Borg Rise U.S. Enter Strategic Partnership to Expand Social Media Commerce

Core Insights - iPower Inc. has announced a strategic partnership with Borg Rise U.S. to enhance its omnichannel presence through influencer-driven and content-based sales models on platforms like TikTok, Instagram, and YouTube [1][3] - The collaboration aims to leverage Borg Rise U.S.'s network of content creators and livestreaming infrastructure to create innovative social commerce campaigns that enhance consumer engagement and conversion [2][5] Company Overview - iPower Inc. is a tech and data-driven online retailer providing value-added eCommerce services, with capabilities including a full spectrum of online channels, robust fulfillment capacity, and a nationwide warehouse network [4] - Borg Rise U.S. focuses on livestreaming, influencer marketing, and cross-border social commerce, empowering brands through immersive digital experiences [5] Strategic Goals - The partnership will co-develop influencer campaigns, live selling initiatives, and digital storefronts to enhance iPower's service offerings in social commerce [7] - The collaboration will utilize content performance data to improve targeting and personalization, helping emerging brands scale through creator ecosystems [7]