Workflow
金改前沿|存款送LABUBU? 银行“花式揽储”惹争议

Group 1 - Ping An Bank has launched a promotional campaign offering LABUBU blind boxes to new customers who deposit over 50,000 yuan, attracting significant interest from young customers [2][3][7] - The LABUBU brand, under Pop Mart, has gained immense popularity, with some items trading at over 30 times their original price in the second-hand market, indicating a strong demand among young consumers [3][8] - The campaign is part of Ping An Bank's strategy to appeal to the younger demographic by integrating financial services with popular cultural trends [7][8] Group 2 - The current low interest rate environment has made it challenging for banks to attract deposits, leading to innovative marketing strategies like the LABUBU promotion [8][9] - Regulatory concerns exist regarding the legality of using gifts as a marketing tactic for deposit acquisition, as banks are generally prohibited from offering physical gifts [8][9] - Experts suggest that banks should focus on providing better products and services rather than relying on promotional gifts to attract and retain customers, as this could lead to increased costs and pressure on profit margins [9]