Core Insights - The article highlights the innovative efforts of "new farmers" in Jiangxi's Anfu County to promote local agricultural products through e-commerce and live streaming, addressing the issue of product oversupply [1][2] - The collaboration between local government, enterprises, and farmers is emphasized as a key strategy for rural revitalization and economic development [2][5] Group 1: Agricultural Innovation - "New farmer" Peng Zhen leads a team that utilizes the Qianyi e-commerce live streaming platform to market local products, achieving annual sales exceeding 1.5 million yuan [2] - The introduction of three agricultural projects, each over 20 million yuan, demonstrates significant investment in the region's agricultural sector [2] Group 2: Community Engagement and Economic Impact - The "You Culture, Taste Anfu" public cultural service event attracted over 800 visitors and generated more than 30,000 yuan in on-site sales, enhancing the "Guata Watermelon" brand [5] - The initiative has successfully created job opportunities for over 120 local residents through the return of 17 out-of-town individuals to start businesses [2][5] Group 3: Strategic Development - The local government has established platforms like "Tongxin Liaison Station" and "New Alliance Practice Base" to facilitate collaboration among government, enterprises, and farmers [2] - The ongoing efforts aim to deepen the integration of specialty agriculture with tourism and e-commerce, contributing to rural revitalization [5]
(乡村行·看振兴)江西安福“小西瓜”撬动乡村共富“大支点”
Zhong Guo Xin Wen Wang·2025-06-10 12:52