Prnewswire·2025-06-10 13:00Core Insights - The collaboration between Cheez-It and Wendy's introduces a limited-edition product: Cheez-It x Wendy's Baconator crackers, combining the flavors of Wendy's Baconator with Cheez-It's signature crunch [1][2][3] Company Overview - Kellanova, the parent company of Cheez-It, reported net sales of $13 billion for 2023 and aims to become a leading snacks-led powerhouse [5] - Wendy's operates over 7,000 restaurants globally and is known for its fresh, made-to-order food, including the popular Baconator burger [7] Product Details - The new Baconator crackers will be available nationwide starting July 2025, with an exclusive bundle available on CheezIt.com that includes a Wendy's Frosty keychain [3] - The product features 100% real cheese and Applewood smoked bacon flavor, aiming to deliver a full burger experience in a snack format [2][3] Marketing and Promotions - The partnership aims to surprise Cheez-It fans with a unique flavor experience, leveraging the popularity of both brands [2] - A promotional offer includes a $2 discount on a Baconator sandwich through the Wendy's app for customers who purchase the new crackers [4][8]