LiveRamp (RAMP) GlobeNewswire News Room·2025-06-10 13:05Core Insights - Circana expands its partnership with LiveRamp to enhance advertisers' access to retail insights for marketing optimization, emphasizing secure data collaboration within the LiveRamp Clean Room [1][3][4] Company Overview - Circana tracks $5.8 trillion in consumer sales, providing the most comprehensive and verified consumer sales data in the industry, supported by retailer membership loyalty card data [2] - The Complete Consumer™ receipt panel includes approximately 200,000 static households, offering insights across various industries such as luxury beauty, consumer technology, and foodservice [2] Partnership Benefits - Advertisers gain access to Circana's aggregated, multi-outlet retailer transaction data, enabling real-time data-driven decisions and improved market share [3] - The partnership allows advertisers to enrich first-party data with Circana's insights, enhancing analytics, modeling, and audience activation [3] - Campaign performance can be measured in near real-time, allowing for refined tactics and optimized marketing efforts [3] Strategic Goals - Circana aims to provide data and solutions that enable clients to make confident, data-driven decisions to maximize sales outcomes [4] - The partnership with LiveRamp focuses on addressing evolving advertiser challenges with innovative solutions that yield measurable results [4] - Integration of clean room intelligence enhances the ability to plan, target, activate, and measure advertising efforts effectively [4] Technology and Data Capabilities - Circana offers technology, AI, and data solutions for consumer packaged goods companies and retailers to optimize their businesses [5] - The Liquid Data® technology platform is built on a high-quality data set and intelligent algorithms, leveraging six decades of expertise [5] - Clients can build smarter profiles and define high-value audiences using Circana's aggregated multi-retailer purchase data [6]