The Trade Desk Transforms Digital Advertising With Deal Desk

Key Takeaways TTD unveils Deal Desk to enhance transparency and performance in digital advertising deals. Deal Desk uses AI to deliver Deal Quality Scores and automate deal activation and pacing. Disney is among the first to adopt Deal Desk, signaling strong industry support for the tool.The Trade Desk, Inc. (TTD) recently introduced Deal Desk, a cutting-edge innovation within its Kokai platform designed to enhance how advertisers and publishers manage one-to-one deals and upfront commitments. With artifi ...