PAB(SZ:000001) Xin Lang Cai Jing·2025-06-10 13:10Core Viewpoint - The banking industry is increasingly adopting innovative marketing strategies to attract deposits, such as offering trendy gifts like LABUBU blind boxes to new account holders, reflecting a shift towards appealing to younger demographics [1][5][9] Group 1: Marketing Strategies - Ping An Bank has launched a promotional campaign where new customers can receive LABUBU blind boxes by depositing at least 50,000 yuan, indicating a shift from traditional deposit methods to more engaging marketing tactics [1][3] - The LABUBU brand, popular among young consumers, has become a significant draw for banks, with blind boxes selling for much higher prices on secondary markets, thus serving as a "social currency" [4][5] - The campaign is part of a broader trend where banks are exploring collaborations with popular cultural icons to enhance their appeal to younger clients [5][6] Group 2: Regulatory Environment - Recent regulatory guidelines prohibit banks from using gifts or cash incentives to attract deposits, which may pose challenges for such promotional activities [6][7] - Financial regulators have emphasized the need for banks to cease practices that involve offering physical gifts as a means of deposit attraction, with a deadline for existing practices set for 2025 [7][8] Group 3: Industry Trends - The banking sector is experiencing heightened competition for deposits, particularly as traditional marketing methods lose effectiveness among younger consumers [4][9] - The trend towards "flowering" deposit strategies is seen as a temporary measure to address significant pressure on banks' liabilities, especially in a declining interest rate environment [9]