Shanghai Orient-Chip Technology (SH:688061) Zheng Quan Zhi Xing·2025-06-10 13:43Core Viewpoint - The company reported a significant decline in net profit despite revenue growth, indicating challenges in maintaining profitability amid increased competition and rising costs [2][3][11]. Financial Performance - In 2024, the company achieved revenue of 565.30 million yuan, a year-on-year increase of 24.36%, but recorded a net loss attributable to shareholders of 52.32 million yuan, a decline of 645.35% compared to the previous year [1][2]. - For Q1 2025, revenue was 125.39 million yuan, up 8.86% year-on-year, while the net loss attributable to shareholders was 13.48 million yuan, an increase in loss of 222.94% [1][3]. - The gross profit margin for 2024 was 25.56%, down 3.91 percentage points from the previous year [1][2]. Revenue and Cost Analysis - The decline in net profit was attributed to several factors: 1. Increased market competition leading to a decrease in average selling prices [2][3]. 2. Rising R&D expenses due to ongoing investments [2][3]. 3. Asset impairment losses totaling 11.46 million yuan due to cautious assessments of potential impairment [2][3]. - The company adjusted its pricing strategy to remain competitive, particularly in the power management chip segment, which affected gross margins [6][11]. Product Performance - The main products include smart sensor chips and power management chips, which accounted for over 98% of total revenue in 2024 [6][13]. - The average selling price of smart sensor chips decreased by 3.69% in 2024, while power management chips saw a significant price drop of 19.08% [6][13]. - Sales volume for smart sensor chips increased by 36.88% in Q1 2025, while power management chips experienced a decline of 27.16% [6][13]. Market Trends - The semiconductor industry is entering a recovery phase driven by AI demand and domestic substitution, although specific segments like industrial and automotive markets remain under pressure [4][5]. - The company faces intense competition, particularly in the power management chip market, where price wars are prevalent [5][6]. Gross Margin Analysis - The gross margin for smart sensor chips was 38.98%, down from 40.95%, while power management chips saw a drop from 20.91% to 13.39% [11][14]. - The company’s gross margin decline is consistent with industry trends, where competitors are also experiencing similar pressures [16][18]. Regional and Sales Model Differences - Domestic sales had a gross margin of 28.87%, while international sales were significantly lower at 15.09%, reflecting the product mix and competitive landscape [19]. - The gross margin for direct sales was 19%, compared to 28.84% for distribution sales, highlighting the impact of sales strategies on profitability [18][19].