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GET REAL! With JCDecaux, in partnership with VIOOH and Displayce

Core Insights - JCDecaux, in partnership with VIOOH and Displayce, is hosting the 'Get Real' event at The Avenue during the Cannes Lions International Festival of Creativity from June 16 to 19, 2025, focusing on the effectiveness of outdoor advertising [1][2][4] Company Overview - JCDecaux reported a revenue of €3,935.3 million in 2024 and is recognized as the number one out-of-home media company worldwide [7] - The company has a daily audience reach of 850 million people across more than 80 countries and operates 1,091,811 advertising panels globally [7][11] Event Details - The 'Get Real' event will feature a curated program with marketing and communication leaders, offering insights and solutions for advertisers and agencies [2][3] - The venue, The Avenue, aims to showcase the power of out-of-home (OOH) and digital out-of-home (DOOH) advertising, emphasizing the psychology of visual impact and effective messaging strategies [4][6] Networking Opportunities - The event provides a unique opportunity for networking with top-tier advertising professionals and expert marketers, with limited places available for registration [4][6]