从“云购物”到“趣体验”：黑龙江618电商节解锁消费新玩法

Group 1 - The "618 Longjiang E-commerce Festival" will take place from June 11 to June 25, organized by the commerce departments of 13 cities in Heilongjiang Province, focusing on promoting consumer spending with the theme "Carnival 618, Shopping Non-stop" [1][2] - Heilongjiang Province has conducted a series of e-commerce promotional activities since the beginning of the year, including the "2025 Heilongjiang Online New Year Goods Festival" and "Heilongjiang E-commerce Marketing Season," resulting in 6,869 live-streaming sessions and total online and offline sales reaching 3.16 billion yuan [1] - The province's online retail sales increased by 11.9% year-on-year in the first quarter, indicating effective release of online consumption potential [1] Group 2 - The launch ceremony of the "618 Longjiang E-commerce Festival" in Qiqihar City will feature unique exhibition booths from 13 cities, showcasing local specialty products and providing immersive shopping experiences [2] - The event will utilize the "Longjiang Good Products Mini Program" and "Longjiang Cloud Exhibition Platform" to create an online section that aggregates over a thousand quality products, enhancing digital shopping experiences for consumers [2] - During the festival, consumers in Heilongjiang can purchase electronics and home appliances through e-commerce platforms while enjoying multiple subsidies, including state and platform subsidies, as well as trade-in discounts [2]