“出海”生态圈加速形成，中国（广东）-东盟跨境电商合作交流会举行

Core Insights - Emerging markets are currently the largest increment in China's foreign trade, with the bilateral trade volume between ASEAN and Guangdong expected to exceed 1.45 trillion yuan in 2024, representing an 8% year-on-year growth [1] - Cross-border e-commerce is playing a crucial role in promoting "Guangdong manufacturing" to go global and enhancing cross-border supply chain cooperation [1] Group 1: Opportunities in Southeast Asia - ASEAN has been Guangdong's largest trading partner for five consecutive years, showcasing significant advantages in industrial collaboration and digital empowerment [3] - The Guangdong Provincial Council for the Promotion of International Trade plans to continue promoting e-commerce standardization and cross-border service efficiency [3] - Malaysia is emerging as a "golden springboard" for Chinese enterprises entering the ASEAN market due to its rapid e-commerce development and high internet penetration [3] Group 2: E-commerce Platforms and Innovations - Chinese merchants are increasingly entering ASEAN markets through platforms like Shopee and Lazada, which are becoming global e-commerce growth engines [4] - Lazada offers a fully managed model that alleviates the challenges of going overseas, allowing sellers to focus on supply while the platform handles operations and logistics [4] - Shopee has developed a localized fulfillment engine to address cross-border logistics challenges, achieving delivery times of 2-3 days and reducing logistics costs by up to 83% [4] Group 3: Local Market Adaptation - Despite the opportunities in ASEAN, competition is fierce, and companies face challenges such as a lack of technology and talent [5] - A case study highlighted a Malaysian batik brand that successfully entered the Indonesian and Vietnamese markets by localizing its products and hiring local designers [5] - Future cooperation between Guangdong and Thailand could be enhanced through supply chain collaboration, logistics upgrades, and cross-border payment cooperation [5] Group 4: Logistics and Payment Solutions - J&T Express has achieved 100% coverage in Indonesia through 82 transit centers, addressing high logistics costs for mid-distance sea transport [6] - The company is also forming strategic partnerships with leading mobile payment platforms in ASEAN to promote digital payment methods and improve e-commerce penetration [6]