智汇泉城探新径，济宁公交广告在行业盛会中谋突破

Core Insights - The 12th China Advertising Urban Bus Media Summit was held in Jinan, focusing on the development trends and innovative transformations of urban bus media in the new era [1] - Discussions included digital transformation, creative marketing, and integrated development within the urban bus media sector [1] Group 1 - The Jining Bus Advertising Media Company discussed strategies for overcoming challenges in the current economic downturn, emphasizing the need for a "media + service" model to enhance commercial value [1] - The company highlighted the importance of diversifying service paths and establishing closer partnerships with clients to provide comprehensive marketing solutions [1] - The company’s entry, the Longgui Electric Music Bus, won an excellent award in the marketing category at the 2025 Golden Bus Advertising Marketing Awards for its unique creativity and market performance [1] Group 2 - Moving forward, the Jining Bus Advertising Media Company plans to deepen its innovative development concepts, increasing investments in digital technology applications, creative planning, and service enhancement [2] - The company aims to leverage advanced technologies such as big data and artificial intelligence for precise advertising placement and improved advertising effectiveness [2] - The goal is to explore the cultural connotations and social value of bus media, creating more impactful advertising works while providing high-quality and efficient advertising services to clients [2]