定存5万即赠LABUBU擦边揽储难以复制

Core Viewpoint - The recent promotional strategy by a bank offering LABUBU blind boxes for a fixed deposit of 50,000 yuan has gained significant attention, highlighting the challenges banks face in attracting deposits amid regulatory scrutiny and declining interest rates [1][2]. Group 1: Regulatory Environment - The banking sector is under strict regulations that prohibit unconventional methods of attracting deposits, such as cash returns or gifts, as outlined in the 2018 notice regarding deposit management [1]. - Regulatory bodies have reiterated the ban on interest rate manipulation and have emphasized the need for banks to optimize their deposit structures to avoid last-minute deposit inflations [1][2]. Group 2: Market Response and Trends - The LABUBU promotion, despite its popularity, will not be replicated in other regions, indicating a cautious approach by banks in response to regulatory pressures [2]. - There is a noticeable trend of price-sensitive depositors shifting their funds to higher-yielding asset management products, driven by a declining net interest margin, which was reported at 1.43% at the end of Q1 [2]. Group 3: Strategic Considerations for Banks - Banks are encouraged to focus on customer perception by creating segmented interest-bearing deposit products and enhancing customer engagement through tailored app interfaces [2]. - A shift in deposit assessment metrics is suggested, moving away from sheer deposit volume towards evaluating overall asset management scale, customer retention, and engagement [2][3].