宠物行业发展动能强劲 板块投资机遇值得关注

Core Insights - The pet economy is experiencing rapid growth, with pets becoming important emotional companions and family members, leading to an expanding consumer market [1] - Analysts predict that new consumption habits and brand strength will continue to foster the emergence of new pet-related brands in the domestic market [1] Market Overview - The pet consumption market in China is projected to reach 300.2 billion yuan by 2024, with a year-on-year growth of 7.5%, and the number of urban pets (dogs and cats) expected to exceed 120 million [1] - The overall scale of the pet economy in China reached 592.8 billion yuan in 2023, marking a year-on-year increase of 20.1%, with expectations to grow to 1.15 trillion yuan by 2028 [1][2] Consumer Demographics - The post-2000 generation has become the core consumer group in the pet industry, with a pet ownership penetration rate of 24% among those over 20 years old, significantly higher than other age groups [2] - An estimated 15 million individuals will enter the 20+ age group annually over the next decade, which will further increase pet ownership rates [2] Company Strategies - Companies like Tianyuan Pet and Zhongchong Co. are actively expanding their product lines and enhancing their e-commerce capabilities to strengthen brand presence and sales channels [2][3] - Zhongchong Co. maintains a dual-channel sales strategy, utilizing both online and offline platforms, and collaborates with various retail chains to enhance market reach [3] - Yuanfei Pet is building a new domestic market team focused on e-commerce platforms, aiming to establish a dual-line strategy of "self-owned + agency" brands [3] Investment Opportunities - Pet food consumption is expected to account for approximately 52.8% of total urban pet spending in China by 2024, with pet medical services and products also showing significant growth potential [4] - The compound annual growth rates for pet food, pet supplies, pet medical services, and pet services from 2019 to 2024 are projected at 4.1%, 7.8%, 13.9%, and 4.2% respectively, indicating a robust growth trajectory for the pet medical sector [4] - The pet industry is anticipated to surpass 400 billion yuan by 2027, driven by evolving consumer trends such as emotional spending and rational pet ownership [4]