金融“引擎”驱动文旅产业发展开启“加速度”

Core Viewpoint - Rongcheng Rural Commercial Bank is actively supporting the development of the cultural tourism industry in Rongcheng, focusing on creating an international coastal leisure and vacation tourism destination through innovative financial products and services [1][2][3]. Group 1: Support for Key Scenic Areas - The bank has established a comprehensive approach to support key scenic areas by simplifying loan processes and increasing financing for major projects, which has led to significant tourist engagement, as evidenced by over 100,000 visitors during the recent holiday, a 38% increase year-on-year [2][3]. - In the first five months of the year, the bank issued 88 million yuan in new loans to support tourism projects, enhancing the overall quality of the local tourism industry [3]. Group 2: Support for Emerging Economic Sectors - The bank is integrating into the "Tianzhijintou, Swan Coast" brand strategy, providing tailored financial services to support the development of cultural tourism clusters, including loans for rural tourism initiatives [4]. - Specific financial products like "Homestay Loans" and "Rural Tourism Loans" have been introduced to assist villagers in transforming their resources into tourism opportunities, significantly improving local economic conditions [4]. Group 3: Comprehensive Industry Support - Rongcheng Rural Commercial Bank is providing extensive support across the entire tourism industry chain, including hospitality, dining, and cultural sectors, to enhance the overall tourism experience [5][6]. - The bank has issued "Entrepreneurial Guarantee Loans" to over 150 high-credit restaurants, promoting local specialties and supporting the development of the "Rongcheng Good Products" brand [6]. Group 4: Future Development and Ecological Integration - The bank is aligning its green finance initiatives with the city's ecological tourism planning, including innovative loan products that leverage carbon reduction benefits from marine aquaculture [7]. - A total of 510 million yuan in green loans has been issued to support the integration of tourism and modern fisheries, contributing to both environmental protection and economic development [7].