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夜间经济释放消费市场新活力
Jing Ji Ri Bao·2025-06-10 22:09

Core Viewpoint - The night economy in China is evolving into a significant driver of consumption growth, requiring enhanced policy guidance, innovative business models, and improved governance to fully unlock its market potential [1][3][4] Group 1: Market Potential and Growth - The market size of China's night economy has surged from 22.54 trillion yuan in 2018 to 50.25 trillion yuan in 2023, indicating a substantial growth trajectory [2] - The total expenditure on domestic night tourism is projected to reach 1.91 trillion yuan in 2024, reflecting a year-on-year growth of 21.7% [2] Group 2: Policy and Governance - Effective governance is essential for the prosperity of the night economy, necessitating a balance between economic, social, and ecological benefits in urban planning and policy-making [4] - The government should act as a planner and service provider, utilizing big data to optimize urban layouts and public transport services [3][4] Group 3: Business Innovation and Experience Enhancement - To combat homogenization in the night economy, there is a need for deep cultural integration and technological innovation, creating unique and interactive consumer experiences [3] - The focus should shift from mere product purchases to fulfilling emotional and value-based consumer needs, catering to diverse demographics with tailored high-quality night experiences [3]